New Money Series – Part 3: Beyond the Bling – Wealth as a Mindset

My perspective on money began to shift the day I realized wealth isn’t just what’s in your bank account – it’s what’s in your mind. Growing up, like many, I heard the saying, “money doesn’t grow on trees.” It was a warning: resources are scarce, don’t expect too much. I carried that scarcity mindset into adulthood, thinking success was measured only by the number on my bank account. But then I encountered a different idea: “The truth is that ‘money grows on trees’” . It stopped me in my tracks. Money grows? The message was that wealth can be cultivated – if you plant the right seeds in your mindset. In other words, to build wealth, you first have to believe it’s possible and focus on growth, not just survival. This is the essence of the millionaire mindset.

What is a millionaire mindset anyway? It’s not about having a million dollars in the bank right now. It’s about thinking like someone who knows they’re worthy of abundance and capable of creating it. It means seeing money as a tool, not the end goal. It means breaking out of the paycheck-to-paycheck mentality and instead asking, “How can my money work for me?” Many of us have been conditioned to work for money our whole lives. We clock extra hours, chase higher salaries, hustle ourselves to the bone – all to earn, earn, earn. Yet we see people who do come into money suddenly (say, lottery winners or athletes with big contracts) often lose it all. Why? Because without the right mindset and habits, the money goes as quickly as it comes. Nearly one-third of lottery winners eventually go bankrupt within just a few years . That’s proof that piles of cash alone don’t make you wealthy; knowing how to manage and grow that cash does.

I had to unlearn a lot of myths. One big one: that wanting wealth was somehow greedy, or that money was an elusive force controlling my life. Instead, I learned a powerful truth: money is a terrible master, but an amazing servant . In other words, if you let money rule you – define your worth, dictate your emotions – it will. You’ll always feel at its mercy, never “having enough.” But if you see money as a servant, a resource you can direct towards your goals, then you gain control. You don’t work for money; money works for you. That shift in thinking was like opening a window in a stuffy room. It brought clarity and a sense of empowerment.

Adopting a wealth mindset transformed how I dealt with everyday life. I stopped feeling guilty about aiming for prosperity – because I knew why I wanted it (freedom, security, impact) and how I’d use it for good. Every choice became less about instant gratification and more about long-term value. This is where a reminder can help. For me, that’s where New Money the fragrance fits in. Each morning when I apply it, it’s like a sensory affirmation. The woody, grounding scent reinforces that I’m building something lasting and won’t be swayed by short-term temptations. It reminds me that I carry the mindset of wealth wherever I go. Beyond the bling and bank accounts, true wealth starts internally – and with the right mindset, it grows and flows into every part of our lives.